Schaub Team Blog

What the Data Says About Short-Term Rentals in Leelanau County

Posted by Jamie Jewell on Dec 27 , 2025 - 09:59 am

As communities across Northern Michigan continue to wrestle with the balance between housing availability, tourism, and quality of life, data-driven insight is more important than ever. A recent independent economic analysis commissioned by Michigan Realtors® takes a closer look at how short-term rentals (STRs) interact with local housing markets and economies—offering clarity to a conversation often shaped by perception rather than facts. The findings provide a valuable lens through which to better understand Leelanau County’s unique housing landscape and visitor economy.

1. Leelanau Has a High Share of Seasonal Homes—Long Before STRs

Leelanau County stands out for its long-established pattern of seasonal and second homes. About 33.5% of all housing units are classified as seasonal or recreational, a share that has remained relatively stable over the past decade. This indicates that vacation housing is a structural characteristic of the county—not a recent phenomenon driven by short-term rentals.


2. Short-Term Rentals Represent a Minority of Housing Stock

While Leelanau has more STRs proportionally than other counties studied, STRs account for roughly 13% of total housing units, which is still far fewer than seasonal homes overall. Importantly, many STRs are owner-used for part of the year rather than operating as full-time rentals.


3. Only a Small Fraction of STRs Could Convert to Long-Term Housing

The report finds that just 1.7% of Leelanau’s housing stock consists of STRs that are both available most of the year and suitable—by size and type—for conversion to long-term housing. This suggests that even eliminating STRs would have a limited effect on addressing housing shortages.


4. STRs Do Not Significantly Impact Home Prices in Leelanau

Unlike in some markets, short-term rentals were not found to have a statistically significant impact on home sale prices in Leelanau County. Home values appear to be driven more by broader demand, limited supply, and location desirability than by STR concentration.


5. STR Visitors Deliver Meaningful Economic Benefits

In 2024 alone, nearly 190,000 visitors stayed in STRs in Leelanau County, generating about $125 million in total economic impact. That spending supported 765 local jobs and contributed directly to restaurants, retailers, wineries, and recreation-based businesses throughout the county.

 

This blog references findings from an independent economic study prepared by Anderson Economic Group, LLC on behalf of Michigan Realtors®. The study was based on publicly available data sources, proprietary short-term rental data, and economic modeling. The findings and conclusions represent the analysis of the consulting firm and are intended to inform public discussion. This summary is provided for informational purposes only and does not represent advocacy, legal advice, or policy recommendations by the author or publisher of this blog.

To read the full report, click below:

Impact of Short-Term Rentals on Four Michigan Counties

FOOTNOTES:

  1. Anderson Economic Group, LLC. Impact of Short-Term Rentals on Four Michigan Counties, prepared for Michigan Realtors®, November 2025, Executive Summary, p. 3; see also Table 8, pp. 13–14.

  2. Anderson Economic Group, LLC. Impact of Short-Term Rentals on Four Michigan Counties, Executive Summary, p. 4; Table 11, p. 15.

  3. Anderson Economic Group, LLC. Impact of Short-Term Rentals on Four Michigan Counties, Executive Summary, p. 6; “STR Impacts on the Housing Stock,” pp. 44–45.

  4. Anderson Economic Group, LLC. Impact of Short-Term Rentals on Four Michigan Counties, Executive Summary, p. 7; “Effects of STRs on Home Prices,” pp. 47–53.

  5. Anderson Economic Group, LLC. Impact of Short-Term Rentals on Four Michigan Counties, Executive Summary, p. 5; “STR Visitors Economic Impact,” pp. 21–23.

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